BORNTOSTANDOUT® - Provocative Luxury Perfumes from Korea

BORNTOSTANDOUT® doesn't believe in "being normal". The Korean brand sees itself as an outsider, rebel and rule-breaker and likes to push boundaries. This results in creative, provocative and extravagant eaux and extraits de parfum that are anything but "normal", because it takes a little madness to achieve great things.
All BORNTOSTANDOUT® fragrances consist of natural absolutes, exotic spices and harmless synthetic ingredients with 30-40% perfume oil content. Particular emphasis is placed on the highest possible proportion of natural substances. Synthetic ingredients replace products of animal origin, plant-based products with sustainability concerns and essential plant oils with potentially toxic allergens.
The corporate design in the colours white and red was chosen because it is deeply rooted in the Korean identity. White symbolises purity, dignity and harmony, while red embodies passion and rebellious character.
The flacons are modern reinterpretations of the white porcelain of the Joseon era, elegant and bold, but also minimalist and impressive.

If you've had enough of the daily grind ... If you're tired of constantly asking permission to be yourself ... If you're ready to step out of your comfort zone ... Then BORNTOSTANDOUT® fragrances are for you.